EyeClap + NEEBA — Internal Strategy Brief
Root Evidence:
The Full Account Play
This isn't about markup margins on a subcontractor. It's about owning the operating layer of a funded cybersecurity company on the verge of a GA launch — and using that to become the reference client that opens Jeremiah's entire VC network.
Internal Use Only
Boise Shoot — April 17–18
The Shift That Changes Everything
Root Evidence at $15K/month is good.
Root Evidence as the Reference Client
That Opens Jeremiah's VC Network Is The Business.
Root Evidence as the Reference Client
That Opens Jeremiah's VC Network Is The Business.
Those are not the same conversation. One is a retainer. The other is a pipeline of warm, high-trust introductions to funded cybersecurity companies — from a CEO who already believes in what we build. Boise is the moment we earn that.
The Only Reframe That Matters
The Markup Conversation
Is The Wrong Conversation.
Is The Wrong Conversation.
Middleman Model
How do we mark up Oniracom's services?
Margins compress when fulfillment quality slips
Client eventually figures out they can cut us out
Our value is tied to who we hired
$500–$800/month gross on risk we own
Operating Layer Model
What does the full retainer need to be for NEEBA + EyeClap to do this sustainably?
Hannah buys Marlo's strategic judgment and RD's creative direction — relationships no vendor can replicate or replace
Fulfillment is a variable NEEBA + EyeClap control. Oniracom today, anyone tomorrow — the client never knows or cares
If SEO execution quality dips, we swap the partner. The client relationship stays intact because they're loyal to us, not the vendor
We own the strategy, the reporting, and the narrative around every result — we get credit for wins across all three engines
One trusted team managing everything compounds the relationship over time — Hannah stops shopping, Jeremiah starts referring
$3,000–$3,500/month net on top of existing content retainer — plus the account management fee that makes it worth owning
Where We Stand Right Now
Two Engines Running. One Gap Open.
The Content Engine pitch isn't just a framework — it's the exact diagnostic for Root Evidence's current state. Intelligence and Production are live. Distribution is the missing piece, and it just became available.
01
Intelligence Engine
Content strategy, narrative framework, social pillars, podcast clip curation, brand voice. Fully embedded with Hannah and Ingrid's team.
Live
02
Production Engine
Video production, post-production, Gen AI assets, social clips, GA launch video. Boise shoot on April 17th is the defining proof moment.
Live — Boise April 17
03
Distribution Engine
SEO / AEO / GEO, paid media, analytics, attribution. VAM fired April 15th. Zero infrastructure in place. Hannah already told us she needs this.
Gap — Ready to Fill
The Retainer Reset Path
What the Full Account Should Look Like
The current $5K/month combined retainer is a relationship investment. Month 3 is the reset moment. Here's the target structure — built around what this scope is actually worth, not what we can mark up.
| Service Line | Who Owns It | Client Price | NEEBA Net | EyeClap Net |
|---|---|---|---|---|
| Content + Video Retainer Strategy, production, social clips, post |
NEEBA + EyeClap | $5,000/mo | ~$2,500 | ~$2,500 |
| SEO / AEO / GEO Technical SEO, AI search, content optimization |
NEEBA + EyeClap managed Fulfillment partner executes |
$4,500/mo | ~$400 | ~$400 |
| Paid Media + Analytics LinkedIn, Google, retargeting, attribution |
NEEBA + EyeClap managed Fulfillment partner executes |
$4,500/mo | ~$400 | ~$400 |
| Account Strategy + Management Fee Single POC, cross-engine alignment, reporting |
NEEBA forward · EyeClap supported | $1,500–$2,000/mo | ~$1,000 | ~$750 |
| Full Account Total | $15,500–$16,000/mo | ~$4,300/mo | ~$4,050/mo |
NEEBA + EyeClap combined net: ~$8,350/month · ~$100,200/year from one account. Split is indicative — confirm final split between Marlo and RD before proposal goes out.
Why the Account Management Fee Matters
This isn't markup. It's the honest line item for what NEEBA + EyeClap actually does — own the relationship, set the Two Questions Framework for every deliverable, keep all three engines aligned, and translate execution into client-facing outcomes. It's the fee that makes the whole structure defensible and sustainable — and it's what justifies NEEBA + EyeClap's seat at the table even when a partner is doing the SEO execution.
The Long-Run Play
Three Phases. One Network.
Root Evidence at $15K/month is good.
Root Evidence as the reference client that opens Jeremiah's VC network is the business.
Root Evidence as the reference client that opens Jeremiah's VC network is the business.
These are not the same conversation — and the difference between them is decided on April 17th in Boise.
Year 1 · Now
Prove the Engine
$60K
Boise shoot delivers. GA launch video lands. Retainer bumps at month 3. Distribution Engine proposal goes out post-shoot. Full account live by Q3.
Year 1–2
Full Account
$180K+
Root Evidence at $15K/month annualized. NEEBA + EyeClap owns strategy across all three engines. Jeremiah references us to portfolio companies.
Year 2+
Network Opens
$450K+
Root Evidence + Amplify Security + 2–3 VC portfolio referrals at $12K–$15K/month each. $35K–$40K/month from one warm relationship ecosystem. No cold outreach required.
The Jeremiah Grossman Network
One Relationship. Multiple Accounts.
Jeremiah is not just a client CEO. He is a VC investor with active portfolio companies and a 15-year Black Hat / cybersecurity community following. Every relationship we build with him compounds.
Active · Full Scope Target
Root Evidence
CEO — Jeremiah Grossman
$15K–$16K/mo
The beachhead. The proof case. The reference client that makes every introduction after it a warm one. Everything is built on what happens in Boise.
Active Retainer · Upsell Path
Amplify Security
CEO — Ali Mesdaq · Marlo's personal friend
$5K/mo → $12K+/mo
Already a NEEBA + EyeClap retainer client. Marlo is POC. Dinner with Ali in Boise after the Root shoot. Upsell to full Distribution Engine is built in — and Root Evidence success accelerates it directly.
VC Portfolio · 12–18 Months
VC Portfolio Co's
Jeremiah's Broader Network
$250K–$350K potential
2–3 funded cybersecurity startups referred by Jeremiah at $12K–$15K/month each. All warm. All pre-sold on our work by the CEO they trust most.
Marlo's Core Concern — Answered
The Operational Structure
The "too many layers" problem is real — but it's a design problem, not a partnership problem. Here's the structure that keeps Marlo in control without making him a vendor manager.
Client-Facing POC
Marlo
Single point of contact for Hannah. No escalation path beyond Marlo from the client's perspective. Hannah never emails Oniracom. Ever.
Content + Video
NEEBA + EyeClap
Marlo owns on-location production and strategy. RD owns post-production and editorial. Same as today — no change to workflow.
SEO / Paid Execution
Fulfillment Partner
Oniracom or equivalent. Delivers to Marlo. Never presents to client. Marlo reviews, translates, delivers. One layer, not three.
Reporting + Attribution
NEEBA + EyeClap
Monthly performance review delivered by Marlo, supported by RD. Branded as the Content Engine report. HubSpot integration is a genuine differentiator — no other vendor in this space offers seamless cross-engine attribution.
The Iron Rule
Whoever executes the SEO is irrelevant to Hannah. She is buying Marlo's judgment, RD's creative direction, and the outcomes those produce. The fulfillment partner is infrastructure — invisible to the client by design, and easily swappable if quality dips. That's not a vulnerability. That's leverage.
Boise — April 17th · The Playbook
What To Do. What To Say. What To Leave For After.
01
The Only Goal on Set
Deliver an experience that makes Hannah and Jeremiah feel like NEEBA + EyeClap is irreplaceable. No numbers. No proposal. No scope conversation. The shoot is the pitch. Let the work do the work.
02
When The VAM Gap Comes Up — And It Will
Marlo plants the seed naturally. One sentence. No pressure.
"We've actually been thinking about that. We have a team we trust for exactly that scope — domestic, no offshore handoff issues, and they'd plug directly into what we're already building for you. Let me put something simple together after the shoot."
03
The Week After Boise
Goodwill is at its peak. Send Hannah a clean one-page overview of the expanded scope — no line-item pricing, just the three engines framed as "completing what we started." Confirm fulfillment partner and cost structure internally before this goes out.
04
Month 3 — The Retainer Reset
"We've been managing all of this for you. Here's what the full engagement should look like going forward." The retainer bump on content + the Distribution Engine addition happen in the same conversation. It's not a price increase — it's a system upgrade they've already been experiencing.
Before This Moves Forward
Open Items to Resolve
Confirm Oniracom's combined rate for SEO + paid media at Root Evidence's scope. Needs to land inside $6,000–$6,500/month total for the margin math to hold.
Marlo + RD align on NEEBA + EyeClap account management fee split — confirm the $1,500–$2,000/month strategic layer breakdown before any client-facing proposal goes out.
Marlo confirms single-POC commitment for the expanded scope. Oniracom delivers to Marlo. Marlo delivers to Hannah. One layer, no exceptions.
Post-Boise proposal built and reviewed internally before it goes to Hannah. One-pager, three-engine framing, no line-item pricing in the first pass.
Amplify upsell timing — Boise dinner with Ali is a relationship moment, not a pitch moment. Let Root Evidence success do the talking. Upsell conversation happens at Amplify month 3 review, informed by what we proved at Root.
Backup fulfillment option identified in case Oniracom's rate doesn't fit. Domestic boutique SEO shop at $3,500–$4,500/month covers both lines and preserves margin.
The Bottom Line
Root Evidence Isn't
A Client. It's A Key.
A Client. It's A Key.
The Boise shoot is not a deliverable. It's the moment that determines whether this relationship becomes a $100K annual account for NEEBA + EyeClap — or stays at $60K. Deliver something unforgettable on April 17th, plant the seed on the Distribution Engine, then let the work earn what cold outreach never could: a warm introduction to Jeremiah's entire VC network. Root Evidence at $15K/month is good. Root Evidence as the reference client that opens that network is the business.