EyeClap Studios · Active Project
Kearanique
Production Plan
Client: Kearanique · via Cannella Media · via Eric Deutsch | Scope: Long-form refresh + 7 cutdowns | Team: 100% onshore
LF Refresh
$6,000
Est. mid · scene reorder, CTA overhaul, modernization
Short Form Cuts
$8,000
Agreed · 7 cutdowns from approved LF
Total Project
~$14,000
All in · post-production only
Deliverables
8 Total Outputs
LF
Refresh + CTA
5-min
Cutdown
3-min
Cutdown
2-min
Cutdown
1-min
Cutdown
:30
Variant A
:30
Variant B
:30
Variant C
Timeline
Production Phases
1
Phase 1
Asset Intake & Vectoris Brief
Receive LF assets from Eric. Ingest via Cooper (LA drive handoff). All team members receive Vectoris audit — the DR intelligence brief that drives every edit decision.
Days 1–3
2
Phase 2
Long-Form Refresh
Cooper leads scene rearrangement, narrative restructuring, and skeleton edit. CTA strategy from Eric, executed in edit. DaVinci color grading included.
Days 4–14
3
Phase 3
GenAI Augmentation
RD generates modernization B-roll via Gen AI Studio (Google Veo 3.1) — product shots, "benefit of the benefit" lifestyle moments, hair confidence scenes. Vectoris shot list guides generation. Runs parallel to Phase 2.
Days 10–18
4
Phase 4
7 Short-Form Cutdowns
Marlo executes all 7 cuts from the approved LF in Premiere Pro. 5-min, 3-min, 2-min, 1-min, and three :30 variants. Each cut retains DR response mechanics and "benefit of the benefit" moments.
Days 15–24
5
Phase 5
QC, Audio & Delivery
Kevin QC pass on all deliverables. RD final audio mix and finishing on every output — non-delegatable. Approval flow: RD → Eric → Cannella → Kearanique.
Days 22–28
Team
100% Onshore
Creative Director · Los Angeles
RD White
Eric relationship, creative vision, Vectoris brief interpretation, "benefit of the benefit" strategy, final audio mix & finishing on all outputs. All client approvals flow through RD.
Non-delegatable
Audio always RD
GenAI Studio
Senior Editor · Los Angeles
Cooper Ravetch
Long-form refresh lead. Scene rearrangement, narrative restructuring, skeleton edit, DaVinci color grading. LA-local for physical drive ingest. Also active on Heartwood documentary concurrently.
LF Narrative
Color Grade
Drive Ingest
Timeline Note
South Africa shoot last 2 weeks of July — LF must be approved before July 14.
NEEBA Partner · Las Vegas
Marlo Custodio
All 7 short-form cutdowns in Premiere Pro. Experienced filmmaker and editor. Receives full Vectoris brief upfront. First real collaborative edit engagement — sets the tone for all future EyeClap + NEEBA joint projects.
7 Cutdowns
Premiere Pro
NEEBA Partner
Partnership Note
Starting at $2k — reserve bump available if timeline compression required.
QC Buffer · San Diego
Kevin Jung
QC pass on all deliverables from Cooper and Marlo. Applies RD's revision notes. Format versioning and asset prep before final RD review. Retainer covers all active client projects.
QC All Outputs
Format Versioning
$1k Retainer
Specialist Reserve · Arkansas
Bo Collet
On call for heavy AE animation, animated brand intros, or motion graphic sequences that exceed in-edit scope. Standby only — engaged if Kearanique requires a standalone animated element.
Standby
Heavy Motion Graphics
$1k–$2k If Engaged
Protocol
Always set Bo's deadline 3–5 days ahead of actual client deadline — non-negotiable.
Budget
Monthly Team Cost
Next month reflects full project load: Kearanique LF + cutdowns, Heartwood documentary, and ongoing social volume for all active clients.
| Team Member | Scope | Monthly |
|---|---|---|
| Cooper Ravetch | Heartwood documentary + Kearanique LF refresh | $4,000 |
| Marlo Custodio | 7 Kearanique cutdowns · reserve bump available | $2,000+ |
| Kevin Jung | QC + versioning across all client projects | $1,000 |
| Edit Lobby | Ongoing social volume — all clients | $1,260 |
| Bo Collet | Motion graphics if engaged | $1,000–$2,000 |
| GenAI Studio | Veo 3.1 compute · Kearanique B-roll generation | ~$200–$400 |
| Total Team Cost | $9,460–$10,660 | |
| Kearanique Revenue | ~$14,000 | |
| Project Gross Margin | After direct project costs | ~$7,200–$8,000 |
Execution
Key Success Factors
Vectoris Audit Brief
All team members — Cooper, Marlo, RD — work from the same DR intelligence. Eric's tool drives every edit decision.
Benefit of the Benefit
Woven into the LF and all 7 cuts. Confidence, lifestyle, transformation — what great hair lets you do, not just what the product does.
CTA Overhaul
Eric leads strategy — single biggest DR lever on this brand. RD executes in the edit. Non-negotiable priority.
Beat the Existing Show
Eric's stated goal. Nailing this opens access to more Cannella brands. Every decision is measured against this bar.
Approval Flow
RD → Eric → Cannella → Kearanique. RD does not touch the client directly. Eric owns that relationship.
Cooper's July Deadline
LF must reach final approval before July 14. Cooper is off-grid (South Africa) for the last 2 weeks of July.
File Naming
RD_ out to all editors · CR_ from Cooper · MC_ from Marlo · KJ_ from Kevin · V#D# notation on all files.