Prepared for 
· April 2026
· April 2026
CONTENT THAT
CONVERTS.
Two product launches. One month. A partner built for exactly this kind of moment.
Scroll to explore
The Engagement
SCOPE, TIMELINE,
AND GOALS.
Two product launches. Two distinct narratives. Here's how we're approaching it.
The Timeline
Product 1 launches week of May 5. Product 2 follows in the third week of May. Staggered deliveries — each product gets the dedicated attention it deserves, on a schedule that works.
The Products
Product 1: A significant feature evolution of your existing platform. Product 2: A brand-new agentic AI product — your most forward-looking launch. Each deserves its own narrative and visual treatment.
The Format
Animated UI, motion graphics, branded text, VO, and music — production value without the on-camera logistics. Fast to produce, built to perform across every channel.
The Relationship
A trial project first — so you can evaluate the work and the working relationship. If it clicks, a retainer that scales with you as the marketing function grows.
Our Approach
TWO QUESTION
FRAMEWORK.
Before any frame is designed, we answer the two most important questions.
The Two Questions Framework™
01
What's the story?
What does this product do, who is it for, and what opportunity does it open up for them — in one sentence. This one sentence becomes the spine of the entire production.
02
What's the needle?
What business metric can we help grow? Demo requests, web traffic, qualified pipeline? Every creative decision is made in service of that number.
Intelligence Engine
Story, audience, hook library, and needle defined before production begins. No guessing, no briefing from scratch each time.
Production Engine
Animated demos, motion graphics, VO, music, brand-accurate design — delivered fast, scaled as you grow.
Distribution Engine
Platform-specific cuts, format optimization, and performance tracking — so the content works as hard as it looks.
Option 01 — Start Here
THE MAY
LAUNCH PACKAGE.
One trial. Two products. Everything you need to go live in May.
Investment Range
$6,000 – $10,000
Rough cut delivered in 2 weeks from contract
Product 01 · Week of May 5
Feature Evolution
Launch Video
Launch Video
1 hero demo video — 90 sec to 2 min, fully animated and branded
VO script, professional voiceover, and music
3 social cutdowns — formatted for LinkedIn, website embed, and short-form
Brand-accurate typography, color, and motion system
Product 02 · Week of May 19
Agentic AI Product
Launch Video
Launch Video
1 hero demo video — 90 sec to 2 min, fully animated and branded
VO script, professional voiceover, and music
3 social cutdowns — formatted for LinkedIn, website embed, and short-form
Custom motion treatment to reflect the agentic product's unique nature
What Drives the Range — Animation Complexity
$6,000
Foundation
UI screen captures + motion
Branded text overlays + typography
Motion graphic transitions
Licensed music + VO
$8,000
Enhanced
Everything in Foundation
Custom illustrated UI recreation
Dynamic data visualizations
Complex animated transitions
$10,000
Premium
Everything in Enhanced
Full environment builds
Complex motion sequences
Premium sound design
Options 02 & 03 — Build the Engine
WHEN YOU'RE READY
TO SCALE.
Most clients start with the Launch Package and move to a retainer at month two or three. Here's what that looks like.
Option 02 · Starter Retainer
STARTER
RETAINER
RETAINER
Entry-level scope to establish the relationship and generate early proof points.
$3,000 – $5,000
per month · Initial build: negotiated at scope
What's Included
Intelligence layer — story, needle, and hook library defined once, used across all content
Dedicated creative team — editors, animators, and a project manager assigned to your account
Monthly video output — scoped to your channel needs and cadence
Platform-specific formatting — LinkedIn, website, short-form
Monthly performance check-in — results tracked against your goals, adjusted as needed
Designed with a defined upgrade path at month 3–4 as content needs grow.
Option 03 · Full Retainer RECOMMENDED
CONTENT ENGINE:
STANDARD
STANDARD
Systematic content infrastructure for a B2B company scaling its marketing function.
$8,000 – $12,000
per month · Initial build: $10,000–$15,000 one-time
What's Included
Full Intelligence Engine — monthly Needle Audit, Content Intelligence Report, Hook Library
Expanded creative and media strategy team — content strategists, senior editors, animators, sound design, creative direction, and dedicated project management
Gen AI Studio production — AI-accelerated video system delivering more at speed
Full Distribution Engine — publishing automation, platform copy, hook testing protocol
Monthly performance report — connected to your actual business metrics, not vanity numbers
Best fit for Elicit as the marketing function grows and product launch cadence increases.
Why EyeClap
BUILT FOR
THIS SPACE.
A few things that matter when you're an AI company launching into a fast-moving market.
01
We Move at Startup Speed
Two-week rough cut from contract is our standard, not our sprint mode. We've built our process around clients who can't afford to wait six weeks for a video.
02
B2B Software Is Our Backyard
We know how to make complex software feel intuitive and compelling on screen — not just technically accurate, but actually watchable.
03
Deep in the AI + Life Sciences Space
We're actively producing content for AI-driven research organizations at the frontier of this industry. We understand the audience, the language, and the stakes.
04
Infrastructure, Not a Vendor
We don't deliver a video and disappear. We build a content system that gets smarter every month — learning your story, your metrics, and your market as we go.
Next Steps
LET'S GET
STARTED.
Here's the path from today to rough cut in your inbox before your May launch.